Team & company
The people behind Sales Automation.
We are a team in Munich and Singapore. We build software for B2B sales and run it together with our customers. Here is who works on your project.
- B2B projects delivered
- 350+
- Locations: Munich and Singapore
- 2
- Sales Automation GmbH founded
- 2024
- Munich local court
- HRB 294230
Founded by Otto and Anton Lang
Otto Lang sold his first B2B sales automation company in 2022. Two years later, Otto and Anton founded Sales Automation GmbH to turn that experience into their own product. Both are managing directors and reachable in day-to-day projects.
The team
18 people across engineering, customer success, sales and strategy.
Strategy & growth
Set direction, markets and partnerships with us.
Product & engineering
Build and run the platform and the data enrichment behind it.
Customer success
Support customers from onboarding to the running campaign.
Grace Kampmann
Customer Success Manager
Sales & marketing
Advise companies on target groups, outreach and pipeline.
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Munich and Singapore
Our Munich office is home base. From there and from the German Centre Singapore we serve customers in Europe and Asia-Pacific. These photos show real meetings, trade shows and workplaces.
More about our offer in Asia
How we got here
Exit of Tendex
Otto Lang exits his first B2B sales automation company, Tendex.net, as part of a multi-company acquisition valued in the eight-figure range.
Sales Automation GmbH founded
Building on the lessons from Tendex, Otto and Anton Lang found Sales Automation GmbH in Munich.
AI sales platform live
The platform combines several acquisition channels in one system.
Singapore base
We work from the German Centre Singapore and exhibit at GITEX Asia 2026.
Why we are here
Our Core Values
Catch us if you can – Speed
Speed is our competitive advantage. We respond quickly to demands and can adapt rapidly to dynamic market conditions. Our team is committed to radical speed in development, delivering measurable results to our clients in no time. This focus on agility enables us to implement innovations swiftly and stay one step ahead.
Single Source of Truth – Transparency
Transparency is the key to effective sales and marketing processes. With our »Single Source of Truth« strategy, Sales Automation provides a central, reliable data source that enables clear decisions and maximum efficiency.
Keep it simple – Simplicity
Clarity and simplicity are our guiding principles. We distill complexity to the essentials to create intuitive and user-friendly solutions. Our motto: »Keep it simple.«
Change is inevitable – Innovation
In a dynamic world, we actively shape change. For us, change is not a risk but an opportunity to drive innovation, shape new technologies, and define the future of AI-driven sales automation.
Think big, act smart – Dream
We think big and keep the bigger picture in focus. Our goal: the all-in-one solution that unifies and simplifies sales and marketing. With smart, focused steps, we bring this dream to life – inspired by our vision and driven by solutions that excite.
More with less – Efficiency
Efficiency drives us. Using the Lean Startup methodology, we achieve more with less without compromising on quality. Speed, efficiency, and high standards go hand in hand, enabling us to optimize resources and deliver exceptional results.
Diversity drives success – Results
Diversity is our strength. Different perspectives enrich our thinking and drive innovation. What unites us are shared values and goals – in the end, it’s about what our team and clients achieve, not where they come from.
Build for tomorrow – Sustainability
Our solutions are built for durability. We create products and processes that excel today and adapt for tomorrow. For us, sustainability means creating lasting value and delivering solutions that stand the test of time.
Nächster Schritt
Are you looking for something bigger than just a job?
Join our team and help us shape the future of sales and marketing.