The Customer Revenue Engine connects lead generation, demand creation, sales handover and customer development. Start with your market; build a repeatable sales process, with or without a trade show.
Choose a stage to see what happens.
Win leads
Find the right companies and decision-makers.
Define your target market, research relevant accounts and contacts, and use trade shows and buying signals to prioritise outreach.
A focused audience with a reason to start a conversation.
One team. The whole engine.
Tech+GTM+Service
Tech
The platform, data and connected workflows.
GTM
Your target market, positioning and campaign plan.
Service
Our team runs the agreed process with you.
One crew, not a licence.
Run from Singapore and Munich: one team in your time zone, one in your buyers’. We run the engine. Your team closes.
No migrationNothing new to learnEvery message approvedWorks with your CRM
Who it is for
Four ways in. One engine.
Choose your starting point. Manufacturers can use the engine with or without an upcoming trade show.
The right audience.
Event organisers
A full meeting calendar.
Exhibitors
Conversations that count.
Business visitors
New markets. New buyers.
Manufacturers
Fill your meeting calendar before you fly.
Connect pre-show outreach, booth conversations and personal follow-up in one process.
UOB Networking Event · SingaporeAt our workplace in the German Centre SingaporeUOB Networking Event · SingaporeOur booth at GITEX Asia 2026Johannes Schneider and Otto Lang in SingaporePanel discussion with the German AmbassadorStartup Germany Pavilion at SWITCH 2026Johannes Schneider at SWITCH 2026
Your APAC contact
Johannes Schneider
Chief Growth Officer · Your APAC contact
Discuss your offer, your target buyers and the first market to develop with Johannes Schneider at the German Centre Singapore or online.
German Centre Singapore · 25 International Business Park · Singapore 609916
Everything you need to know before your first move.
In a 45-minute screen-share session with Johannes, we sharpen your market, goals and sales approach. We work through four questions: where you are, what you need, where you want to go and how to get there. Commercial options follow that discussion.
You have a contact in Singapore and a delivery team in Europe. We combine your product and market knowledge with experience approaching European B2B buyers in English and German. Countries, languages and responsibilities are agreed for your campaign.
Asian B2B companies with a product or service they want to sell in Europe or the US. We work with manufacturers, industrial technology companies, B2B service providers and event teams. Company size alone does not determine fit; the offer, audience and sales capacity matter.
Both are target markets for this offer. We agree the countries, audience, languages and delivery scope before a campaign starts. Our ST Engineering example shows how this approach supports European market entry.
You continue to our company and market analysis with your website already filled in. Confirm your company, refine your audience and explore the analysis. Your selected market and starting point stay attached to your session. Entering a website does not send outreach or launch a paid campaign.
Yes. The SWITCH flow uses AI Target Group to analyse your website and lets you confirm buyer roles, industries and countries. Registration saves up to 20 matching public contacts; five sales questions unlock up to 50 more, once per event and workspace. Availability depends on database coverage. Three campaign drafts are saved for review. Sender connections and campaign delivery are separate.
No. A trade show is a practical starting point for exhibitors, visitors and organisers. Manufacturers can also build an ongoing outbound programme without an event. Book a GTM Playbook Session to discuss that route.
The Customer Revenue Engine combines our technology, go-to-market planning and an operating team. Your CRM remains the place to manage customer records. We agree which research, outreach, qualification and follow-up activities our team handles.
Win leads identifies relevant accounts and contacts. Create demand builds engagement through messages, content and follow-up. Close revenue supports qualification and handover to your sales team. Keep revenue supports repeat business and account development. Each engagement includes the stages agreed in its scope.
Your sales team owns proposals, commercial negotiations and closing. Our agreed work can cover prospect research, outreach, reply handling, qualification and meeting handover. A qualified opportunity is not a guaranteed sale.
We agree positioning, audience and campaign messages with you before launch. Approval responsibilities and any rules for follow-up are defined during setup. Entering the engine is not permission to send messages on your behalf.
We scope the process around your existing CRM where possible. Supported connections, fields, access and the handover process are confirmed before setup. A particular integration is not assumed to be included.
The GTM Workshop defines a market, audience, positioning and pilot plan. A pilot executes the agreed scope with regular reviews. Duration and milestones are agreed in your proposal. Deliverables, responsibilities, investment and success criteria are written down before work begins.
We agree definitions for relevant contacts, qualified conversations, meetings and opportunities before launch. Timing depends on your offer, market, event date and sales cycle. We report booth conversations separately from follow-up meetings and do not guarantee a fixed number of meetings or closed deals.
A clear offer, input on target customers, approved messaging and a person who can handle sales conversations. We also agree any CRM access, response responsibilities and capacity for meetings during setup.
We review the countries, channels, data sources, processing roles and suppression requirements for the agreed campaign. Relevant documentation and data processing terms are addressed before delivery. Privacy obligations depend on the market and channel; a website submission does not establish permission to contact prospects.
Our core service languages are English and German. Any additional language support, local review or partner involvement must be agreed as part of the campaign scope.
Yes. That is a separate route we can discuss with Johannes in Singapore. This page primarily serves Asian B2B companies developing sales in Europe and the US.
Nächster Schritt
Start with your website.
Explore your next campaign, then decide how to grow.
