From Manual Outreach to a Predictable Lead Flow: How aiFind Made Outbound Scalable

Hintergrund

With aiFind, Dr. Glinz COVIS GmbH develops software for executive search and recruitment firms that automates recruiting processes and makes it easier to reach suitable candidates and decision-makers.

Die Herausforderung

aiFind was already using LinkedIn and email for outreach, but the entire process was highly manual. As the number of contacts grew, the effort for individual messages rose sharply, which slowed everything down and made the outreach inconsistent. At the same time, it was unclear whether outbound could work reliably in this target group at all, since earlier attempts had not delivered the desired results. What was missing was a clear, scalable process for reaching relevant companies in a targeted way and building structured sales activity from it.

1. 1As the number of contacts grew, personalization became more and more time-consuming
2. 2Inconsistent outreach due to a lack of structure
3. 3Conversations were lost because follow-ups were not carried out consistently
4. 4Outbound seemed unreliable and hard to scale

Die Lösung

We built a structured outbound process for aiFind that combines targeted outreach with clear workflows. Every decision-maker received an individually written message based on specific data points and run automatically in the background. AI-supported follow-ups kept moving contacts forward. A labeling system automatically identified interested contacts, while an inbox manager reviewed and prioritized them every day so that no conversations or opportunities were lost.

1. Schritt 1

   Clear definition and continuous review of the target group

2. Schritt 2

   Individually written outreach based on specific data points, run automatically in the background

3. Schritt 3

   Structured multichannel approach across LinkedIn and email

4. Schritt 4

   AI-supported follow-ups with automatic labeling of interested contacts

5. Schritt 5

   Inbox management to review and prioritize conversations every day

Die Ergebnisse

12 New Hot Leads in Less Than 30 Days

Within the first 30 days, the targeted outreach built more than 200 new contacts and generated 12 qualified leads from them. Over time, this grew into a steady stream of conversations and new contacts, from which the first customers emerged. The process showed that outbound can be not only scalable but also reliably predictable when the outreach is structured and relevant.

• 12 qualified leads within the first 30 days
• 67 qualified leads generated during the pilot period
• First new customers won after just a few months
• More than 1,500 relevant decision-maker contacts as a basis for further conversations and pipeline