International Go-to-Market Execution for the Springer Startup Framen

Hintergrund

Framen.io is a provider of digital out-of-home advertising and operates advertising screens in more than 32 countries. Through Framen, companies can play their ads on these screens in a targeted way and manage campaigns flexibly.

Die Herausforderung

Framen wanted to win new advertisers internationally but had no clear, repeatable process for doing so. Target groups differed by country, outreach was inconsistent, and many potential customers were never reached at all. Above all, this meant one thing was missing: a stable pipeline, meaning a reliable number of potential deals from which new customers can emerge.

1. 1No clear definition of target groups
2. 2Unstructured, manual prospecting
3. 3Different markets without consistent outreach
4. 4No lead data tools

Die Lösung

Together, we built a clear process to identify the right target groups and approach them systematically. To do this, relevant companies were researched, the data was enriched in a targeted way and suitable contacts were identified. On this basis, the target groups could be approached in a structured way via LinkedIn and email, tailored to different countries and markets. This created a repeatable approach that continuously generated new conversations and potential customers.

1. Schritt 1

   Clear definition of target groups by market and industry

2. Schritt 2

   Structured outreach via LinkedIn and email

3. Schritt 3

   Communication adapted to each country

4. Schritt 4

   A repeatable process for new leads and pipeline

5. Schritt 5

   Data enrichment to identify relevant companies and contacts

Die Ergebnisse

A predictable pipeline and new international advertisers

With the process in place, Framen continuously held new conversations with relevant decision-makers and built a stable pipeline of potential customers. This led not only to more visibility in the market but also to concrete new advertisers and much more predictable sales.

• Weekly meetings with decision-makers from marketing and advertising
• +300% increase in brand visibility on LinkedIn
• New advertisers won, including Porsche, Uber and Bosch