Rebranding That Delivers: How DUB (Deal Circle) Built Targeted Conversations in the German Mittelstand

Hintergrund

DUB.de is a platform for business succession and company sales in Germany. It brings together business owners, buyers and investors and helps close the right deals efficiently and discreetly.

Die Herausforderung

With the rebrand, DUB had to do more than position a new brand: it also had to reach and activate new target groups among mid-sized companies. Visibility alone was not enough. What mattered was direct access to the right contacts on both the buyer and the seller side. At the same time, there was pressure not only to communicate the rebrand but to translate it measurably into conversations and new business opportunities. What was missing was a clear, structured approach to build trust, reach relevant contacts and create a reliable foundation for new deals.

1. 1Rebrand without a clear process for targeted outreach
2. 2Decision-makers on the buy and sell side were not reached systematically
3. 3Pressure to turn the rebrand into concrete conversations
4. 4No structured approach for continuous business contacts

Die Lösung

A clear approach was built for DUB to connect the rebrand directly with concrete conversations and business opportunities. The target groups among mid-sized companies were defined and segmented by company size and industry. Relevant decision-makers were identified and approached directly on LinkedIn. The messaging was designed not just to create attention but to build trust and position the company as a relevant partner in the buy-side and sell-side space. The result was a structured process that continuously generates new conversations and turns the rebrand directly into growing demand.

1. Schritt 1

   Clear definition and segmentation of mid-market target groups

2. Schritt 2

   Targeted outreach to relevant decision-makers on LinkedIn

3. Schritt 3

   Building trust through clear market positioning

4. Schritt 4

   Structured process for continuous conversations and contacts

Die Ergebnisse

More than 100 conversations and a clear market position after the rebrand

Within six months, more than 100 qualified conversations with decision-makers at mid-sized companies were established. The rebrand was not just visible but translated directly into concrete contacts and new business opportunities. At the same time, Deal Circle established a clear position in the buy-side and sell-side space. The process that was built ensures that new conversations keep coming after the relaunch and continue to turn into further business opportunities.

• More than 100 qualified conversations with decision-makers
• Rebrand successfully translated into concrete contacts
• Clear positioning in the buy-side and sell-side market
• Continuous development of new business opportunities