21 New B2B Leads and a Successful Market Expansion

Background

Fitseveneleven is a leading fitness company with more than 28 studios in the Rhine-Main region. Known for its modern design and innovative training concepts, it offers members a unique fitness experience. Alongside individual training plans and a wide range of classes, Fitseveneleven places great emphasis on community and lifestyle.

The Challenge

Fitseveneleven wanted to expand its business into two new market segments and was looking for effective ways to identify and approach potential B2B customers in these areas. The challenge was to develop a strategy that was both digital and regionally focused while strengthening personal relationships on site.

1. 1Expansion into two new market segments planned
2. 2Effective identification of B2B customers needed
3. 3Develop a digital, regional strategy

The Solution

By developing a tailored LinkedIn and email outbound strategy with a regional focus, Fitseveneleven approached decision-makers in its target segments in a targeted way. This digital strategy was supported by on-site activities aimed at building personal relationships and earning the trust of potential customers.

1. Step 1

   LinkedIn and email outbound strategy developed

2. Step 2

   Regionally focused digital campaigns

3. Step 3

   On-site activities to build personal relationships

The Results

21 new B2B leads in January and a successful market expansion

In January alone, 21 qualified B2B leads were generated, leading to a successful expansion into the new market segments. The combination of digital outreach and a personal presence on site allowed Fitseveneleven to grow its business sustainably.

• 21 qualified B2B leads in January
• Successful expansion into new market segments
• Sustainable business growth achieved