Placing EV Charging Infrastructure Across the Entire Market with the Right Data

Background

GP JOULE, based in North Frisia, is a provider of end-to-end solutions for the energy transition. The company covers the entire renewable energy value chain, from generation and conversion to use. Its core services include photovoltaic and wind power plants, hydrogen solutions, heat supply and charging infrastructure for e-mobility. GP JOULE sees itself as an enabler of a sustainable energy future and serves municipalities, businesses and industry alike.

The Challenge

How do you reach companies that offer ideal conditions for charging infrastructure but are not actively thinking about the topic? That was exactly the challenge: GP JOULE wanted to approach site owners in a targeted way, from gas stations and highway service areas to supermarkets, but lacked a scalable method to capture this target group efficiently and win it over with tailored offers.

1. 1Identify a complex target group efficiently
2. 2Reach companies with potential for charging infrastructure
3. 3Scalable method for approaching site owners

The Solution

Together we developed complex search patterns and used industry-specific data sources to systematically identify companies with suitable sites. Next, we pre-qualified the collected contacts, including from logistics, retail and utilities, against clearly defined criteria. This created a precise pipeline of potential site partners that we could present directly with GP JOULE's offer.

1. Step 1

   Complex search patterns developed

2. Step 2

   Industry-specific data sources used

3. Step 3

   Qualification against defined criteria

The Results

The entire market reached!

Within a few weeks, we reached a five-figure number of companies with suitable sites. This allowed GP JOULE to place its charging infrastructure offers effectively in industry and kick off concrete project discussions.

• 27 qualified charging infrastructure leads
• Concrete project discussions kicked off
• Charging infrastructure offers placed effectively