Data-Driven Go-to-Market Strategy Delivers 24 Hot Leads Worth €360,000 for an International Law Firm

Background

The firm is a leading business law firm with more than 100 employees, offering comprehensive legal advice to companies in regulated markets. It supports national and international clients with complex transactions, mergers and acquisitions, and regulatory matters. With a data-driven, strategic approach, the firm is deliberately driving its expansion into new markets.

The Challenge

The firm was expanding into new markets but had no scalable strategy for winning clients outside the DACH region. Traditional sales channels, which relied heavily on existing networks, were inefficient for international expansion. A systematic, data-driven solution was needed to identify relevant companies and approach them successfully.

1. 1No scalable GTM strategy outside DACH
2. 2Inefficient traditional sales channels
3. 3No systematic client acquisition

The Solution

Sales-Automation.ai developed a tailored GTM strategy that combined data-based market analysis, AI-supported lead generation and personalized outbound campaigns. Potential clients were identified based on economic developments, industry trends and legal challenges in each target market. With automated, targeted sales processes, the firm approached new clients efficiently and expanded its international presence.

1. Step 1

   Data-based market analysis in target markets

2. Step 2

   AI-supported lead generation implemented

3. Step 3

   Automated sales processes established

The Results

Structured market entry and successful client acquisition

Within a few months, numerous qualified leads were generated in several target markets. The firm won its first international mandates and established a scalable process for systematic expansion into further regions.

• 24 qualified leads in several target regions
• First international mandates won
• Scalable expansion process established