€3.75M in Revenue Unlocked: More Qualified M&A Deals Through Data-Driven Lead Sourcing
Sales-Automation.ai and a leading partner at Hübner Schlösser & Cie (HSCie) jointly developed a data-driven strategy to identify and approach decision-makers in specialized industries. AI-powered lead research and targeted outbound sales identified highly qualified contacts and brought them actively into the M&A process. Within a few months, several potential transaction partners were generated who would otherwise have been hard to reach. This data-driven approach accelerated deal flow and increased the close rate for M&A deals in this specialized market segment.
Published November 2026

15
M&A leads generated
2,500,000
Average deal volume in euros
3,750,000
Revenue potential at a 10% close rate in euros
Background
Hübner Schlösser & Cie (HSCie) is an independent M&A advisory firm based in Grünwald near Munich, specializing in company acquisitions and sales, capital placements and mergers. Since its founding in 1991, HSCie has successfully completed more than 150 transactions worldwide. Through its partnership with SOCIUS Global M&A, the firm has an international network of investors and partners.
The Challenge
The success of M&A transactions depends largely on identifying the right buyers, investors or acquisition candidates early on. In specialized industries with limited market visibility, it is often difficult to reach the relevant decision-makers and generate reliable sales opportunities. HSCie was therefore looking for an efficient way to identify new potential players for current and future transactions.
- 1Hard to identify the right M&A partners
- 2Limited market visibility in specialized industries
- 3Inefficient access to relevant decision-makers
The Solution
Through the partnership with Sales-Automation.ai, a tailored data-driven lead generation strategy was developed. AI-powered analysis tools and automated outreach campaigns identified the relevant decision-makers and contacted them in a targeted way. Combining strategic market analysis with precise digital outreach significantly optimized deal flow.
- Step 1
AI-powered lead research and analysis tools
- Step 2
Automated outreach campaigns implemented
- Step 3
Strategic market analysis combined with digital outreach
The Results
More efficient M&A lead generation with measurable results
Within a few months, investors and buyers were delivered who had not been on the radar before. The data-driven approach allowed HSCie to run M&A processes more efficiently and open up new market opportunities in a targeted way.
- 15 potential transaction partners generated
- Accelerated deal flow achieved
- Higher close rate for M&A deals
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